7777 signs deal with Bitville Gaming to enter African market

7777 Gaming， a B2B provider of iGaming platforms， has entered the African market by partnering with Bitville Gaming.

Elena Shaterova， 7777 Gaming CCO， said: “We are thrilled to announce our partnership with Bitville Gaming which will allow us to enter the African market. The company has been doing business in South Africa for many years and has a proven track record of success.

"We're confident that their distribution capabilities will help us reach our goal of expanding into 10 other African countries within the year.

“We are confident that the partnership will bring many benefits to both sides including an increase in our sales and brand recognition on the continent.”

Andrew Von Hoesslin， Bitville Gaming CEO，Play Casino Online said: “We believe that 7777 Gaming's alternative and modern game concepts will be well-received by African players and we look forward to our mutual success story on the market.”

Recently， the whole casino product line from 7777 Gaming received Georgian certification and is set to go live with the market's online operators.

There are more than 100 games available from online gaming organisations in Georgia that provide their consumers with the casino sector.

Shaterova said: “Following our years of experience in the Balkan markets， we have developed a great sense of understanding what the players want and enjoy in an online casino game. We have examined the Georgian market and decided to enter it as the next logical step in our expansion plan.”  

In May， 7777 Gaming signed a partnership with 1GameHub regarding its aggregation platform.